Jay Kranda, Online Campus Pastor at Saddleback Church, discusses how to use social media more effectively and strategically to create more engagement and outreach in the community. He shares principles from his book, Social Media Made Easy, to help churches understand not only the importance of social media but how to utilize it more wisely with posts and timing of those posts. Jay Kranda has a lot of experience in the social media world and you’ll be able to use his practical tips immediately to help your church today.
3 Take Aways
Social Media is an extension of your vision. The central use of social media is to let others know about your vision. All your posts, pictures and texts should point them to who you are as a church. If it doesn’t then you’ll need to reevaluate your social media strategy and focus. Social media is a great way for people to get to know your church vision, values and culture. Use it wisely and simply, so that people can engage with you.
Post Strategically throughout the week. There should be order and a reason for what you post and how you post in the week. It shouldn’t be random and chaotic. There needs to be a well thought out strategy for Monday all the way to Saturday. There are excellent resources and books to help you plan that and get an idea of what will work for your church or ministry. Dig a little bit deeper so that your posts can reach more people and have the intended impact.
Empower a business person who can own this. Don’t just let anyone run your social media person. The best person isn’t someone who has a lot of followers on Twitter because you can just buy those followers. Find someone who is in the business world and knows how to run social media. Chances are that they understand marketing and social media in the business context so that it can translate better and more effectively in a church context. Don’t think that a college millennial will know better because they may not have the extensive training and strategy that a business person may have. You want to find the right person who can own this for you because this is the front door of your church…it matters!